Commerce is becoming conversational.

Shoppers tell ARIA what they need. ARIA helps them discover what to buy, where to find it and how to get there.

Discover
Find products and brands that meet your needs, style and budget.
Try on
See the look on you before you decide.
Find your way
Get directions to the store and take the next step.

Turn shopper intent into a commerce opportunity.

ARIA connects what shoppers want with brands and retailers that can meet their needs—while they’re still deciding what to buy.

Understand Intent
Learn what shoppers are looking for and what matters to them.
Connect demand
Bring relevant brands, products and offers into the decision.
Measure outcomes
Connect shopper engagement to store visits and attributed purchases.

ARIA is the intelligence infrastructure for physical commerce

ARIA connects shopper intent, brand demand and real-world transactions, turning physical destinations into intelligent, measurable and programmable commerce environments.

Launching nationwide across GGP’s full portfolio of shopping centers.

An ARIA digital kiosk beside a shopper in a shopping destination

One scan turns physical shopping into an intelligent experience

No app required. Shoppers can search, ask, discover, compare, try on, navigate and buy — while brands can compete in real time to meet that demand.

Every moment of shopper intent becomes a commerce opportunity.

A shopper using ARIA on her phone beside a digital kiosk

ARIA connects the entire physical path to purchase

AI-powered recommendations, real-time brand bidding, virtual try-on, intelligent wayfinding, creator commerce and personalized offers — all connected to measurable in-store transactions.

In physical retail, the scan replaces the click.

A shopper viewing a leopard-print handbag on her phone while a retail associate presents the matching bag

Every interaction makes ARIA smarter.

ARIA captures zero-party and first-party behavioral, conversational, contextual and attribution data across the shopping journey.

Every search, recommendation, product considered and attributed purchase builds ARIA's proprietary Decision Graph — an intelligence asset that compounds with every shopper interaction.